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By Nicole Beckett in Featured

Make no mistake - online video marketing is the "next big thing." However, there are a ton of misconceptions about it floating around out there. The end result is business owners that are hesitant to jump onboard and who don't think they have what it takes to use online videos as a marketing tool.

Chances are you don't know these 6 things about online video marketing. And, until you understand them backwards and forwards, you're really missing out!

1. YouTube is the World's Second-Largest Search Engine

How much time do you spend making your website "Google-friendly"? Why do you work so hard on it? Because Google has a tremendous reach. Heck, the word "Google" has turned into a verb that's used day in and day out, all over the world. Need an answer? Just Google it!

But how much time are you spending, marketing through YouTube?

Did you know that YouTube gets more than 4 billion video views every single day? Yes, that's "billion," with a "B."
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Top 5 Link Building Strategies for Your Site

The best Search Engine Optimization (SEO) experts can guide and assist you in link building strategies that will increase your website's visibility on the internet. The following categories of backlinks give an excellent overview of the wide variety of options available for improving your site's SEO ranking. Links from Multiple Domains While your link building strategies should focus on volume, your plan should not be to get most links from a single site. Instead, work towards just a few ...
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Buying CRM: A 10-Step Guide

Since customer relationship management (CRM) connects to all aspects of an organization, purchasers must know the intricacies of their own businesses as well as the products and vendors available to them. That's why we divided this guide in two parts: Know Yourself and Know Your Requirements. I. Know Yourself Buying CRM starts with the question, "Why do I need a CRM solution?" Many CRM projects fail because that question is never asked. With that in mind, here are four steps that will help...
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Local Advertising: Devising an Online Strategy That Suits You

Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business. When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and social media to some extent, what will be most effective for one owner, may be a waste of time for another. By reflecting on some key issues,...
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The Top 10 Reasons You Need a Blog

The term blog is short for web log, which started out meaning a personal online journal. Back in the late 1990s when blogs first emerged, they were usually filled with personal posts about the owner's daily life, thoughts, and problems. They have since evolved into invaluable online marketing tools. Blogs are now a "must-have" resource for any online business. So jump into the 21st century and read below to see why your business demands a blog! 1. Corporate Headquarters – Every company ...
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SPN Site of the Day

Stat My Web provides detailed, website evaluation stats i.e. when it was created, where it's hosted, how much it's worth, rankings, etc. Stats are displayed in both graphical and text formats and the site includes over 15 website specific analysis tools.

Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email to the address on our Contact Page

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