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By Jerry Bader in Featured

Now that just about everybody is a believer in Web video, it's time to figure out just how to use it effectively as a marketing communication tool. Oh sure, there are a few diehard holdouts filling their sites with thousands of words of densely congealed text in a vain attempt to attract 'Mr. GoodSearch;' and let's all encourage them to continue, especially our competitors, because as they stick to yesterday's marketing tactics, we can capture market share by communicating, using techniques that actually lead to more audience engagement, more memory retention, and more sales leads. Even if you're still a bit unsure of the benefits Web video brings to your marketing efforts, think of the commitment Google has invested in YouTube and then you'll know where the biggest search opportunities exist. So let's all agree, video is where it's at, but hold on just a second, let's call it compelling content presentation, or more precisely, properly conceived, professionally produced, attention-to-post video that delivers a meaningful memorable message in a manner that is less advertising and more content, less pitch and more experience.
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How To Get People To “Like” Your Facebook Pages

This is a new age of blooming technology and internet networking. Everyone seems to stay connected to the web world more than ever. People are connected at school, work, and anywhere and everywhere. You can tweet, update statuses, and upload photos either from the computer or straight from your phone. This makes staying connected so much more fun and convenient. If you ever wanted to have your business get free advertising then this is the best time in history since you have so many non-st...
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SEO & Social Media Marketing To The Rescue

Now that the website is live, we just sit back, celebrate at the launch party with a bottle of bubbly and wait for all that traffic and recognition, right? Dream on! Internet marketing and online promotion require ongoing attention and acute care. The good news is that this part of the "web-dev" process can be the most fun and bring the most joy - both emotionally and financially. Checking your website stats and seeing that you have ten times the traffic increase when compared to last month, ...
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Paypal or Other Payment Gateways?

Okay, now you have your ecommerce website design and you want to set up a payment gateway. Where do you begin? You can find these payment gateways on the Internet and see which one is more suitable for you. First things first, what is a payment gateway and why do I need one? A payment gateway connects your ecommerce website to your merchant account. It connects payments by a secure order form with your merchant account at a bank. I would start by researching all the different payment gatew...
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Taking Action on Parked Domains

Internet marketers and business owners who invest in dot coms tend to purchase the "org", "net" or "info" variations and misspelled versions to prevent competitors from using them. These parked domains may be worth thousands of dollars someday if developed into thriving websites using an affordable site building service. Benefits of monetizing Maintaining a huge collection of names is a cash outflow that can be costly when you consider the renewal registration fees that you have to pay for...
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SPN Site of the Day

A List Apart is for people who make websites. It is a community for designers, developers, producers, project managers, architects, and assorted specialists to discuss and share their ideas and technology with special focus on best practices and web standards.

Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email: sotd@sitepronews.com

SPN App of the Day

BitNami WordPress Stack 3.0 (44.1 MB) simplifies the deployment of WordPress and its required dependencies (Apache, MySQL, PHP and phpMyAdmin). Freeware for Windows, Linux, or Mac OS X.

If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to: wapps@sitepronews.com

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Call For Writers

At SiteProNews we devour quality content rapidly. If you're an expert in a webmaster related area - SEO, web design, blogging, RSS, web development, etc., we would like to hear from you. Contact the SiteProNews editor at: editor@sitepronews.com

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